Originally Posted by Cian on Mar 6, 2009 11:27
Qdoba, a Mexican fast-food chain in the US, recently ran a mobile coupon campaign using the JAGTAG MMS mobile barcode system. JAGTAG has released the results from the campaign, showing an average coupon redemption rate of 52%.
JAGTAG ran the Qdoba program to promote a new restaurant near the University of Michigan campus. JAGTAG 2d barcodes were placed in ads in college newspapers ads and on wildings on campus for six days. People who took a picture of the barcode and texted it to the shortcode provided received a Buy One Burrito, Get One Free coupon via MMS.
400 consumers requested the coupon in six days, representing 1% of all students on campus. Of those who received a coupon, more than half redeemed their coupon in-store over the same six day period.
Thursday, June 25, 2009
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