By Giselle Tsirulnik | June 16, 2009
When IKEA Seattle launched a mobile loyalty program in June to build a database of people interested in receiving discounts, the home furnishing retailer never even imagined that 23,000 consumers would sign-up.
The text-to-enter loyalty program is a means for IKEA to start a dialogue with interested consumers...there have been more than 15,000 offer redemptions to date.
“The greatest thing about mobile and retail is the fact that consumers cannot bring their PCs with them everywhere, but they do bring their mobile phones everywhere,” said Michael Mak.
IKEA is one of the largest home furnishings retailers worldwide, with more than 275 stores in 36 countries, including 35 in the United States.
The key demographic of users is female ages 18-49, with a secondary demographic of families.
Sending potential customers coupons via their mobile phone as opposed to printed coupons is eco-friendly.
Tuesday, June 16, 2009
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment