EDITOR'S NOTE: Any restaurant in your area can start their own campaign with the Brandel mobile products you can get from us or already market!
Posted: 19 May 2009 07:10 AM PDT
Restaurant chain Denny's has unveiled a new multimedia promotional campaign to help change its image.
Lets be honest. Denny's doesnt necessarily have the best reputation as the hottest hangout for teens.
But now, the company is targeting young, late-night diners by offering original mobile content including a free iPhone application.
The Allnighter campaign spotlights four original characters: Wade the T-Rex, Steve the Unicorn, Finn the Leprechaun and Gary the Regular Guy. Dennys will take this endeavor further by expanding into personalized character profile pages on Facebook and MySpace.
The campaign has already begun airing as 30-second and 15-second television commercial spots on major network and cable stations.
Tuesday, May 19, 2009
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